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Why?
We want our children to be able to awe inspiring adventures in the natural environment. Experience live on a coral island and the amazing ecosystem it supports instead of watching a video of it on you tube.
When the Great Barrier Reef had a second bleaching event in 2 years (it takes up to 10 years to recover from 1) we had to take action if they were to see a reef anything like we experienced as kids.
When the Great Barrier Reef had a second bleaching event in 2 years (it takes up to 10 years to recover from 1) we had to take action if they were to see a reef anything like we experienced as kids.
We inherently like the doing the right thing. It feels good and it generally costs us nothing. We are also lazy. While diligent in our professional lives and having all pulled herculean hours at some point we hadn't yet found the right vessel to sail downstream. So while opportunities had made themselves self evident before we haven't bandied together, once more into the breach, to test ourselves and our business model. This allows us to do the right thing. Sustainable energy is the only sensible path to choose as the logical progression of the incumbent alternatives are obvious. What's better is that by joining the party as economies of scale in production lowered the cost of equipment and decades of legislative ineptitude in a highly regulated market assisted electricity prices to increase its also cheaper to do the right thing. You no longer pay to be green, being green saves you money.
The story of Milos of Croton serves as a good reminder of what is possible if incremental action is maintained over a period of time. Milos was said to have carried a bull upon his shoulders, he was able to do this by starting with a new born calf and repeating the task daily as it grew to maturity. We liked the enormity of the challenge and the counter visual - we won't carry any amount of bull for anybody.
Copyright Incremental Energy 2017